What to expect from your first farm visit from a World Wide Sires breeding consultant

Booking a farm visit with a World Wide Sires NZ breeding consultant is a straightforward step for farmers looking to get clearer on their genetic direction and the first step in accessing excellent overseas genetics.

But if you've never had a farm visit before, it helps to know what the conversation looks like and what you need to know to get the most out of it.

It’s not really about the sales pitch

A World Wide Sires breeding consultant won't turn up to your farm gate and launch straight into a sales pitch. Most will ask you to share some basic herd information ahead of the visit, like production figures, milking system, your current sire lineup if you have one, any BW or LIC herd testing data you're working with. This groundwork lets the conversation stay focused on your specific situation rather than covering generic ground on the day.

If you're milking on a leased block or managing someone else's herd, it's worth flagging that early. Ownership structure and farm policy can influence what genetic decisions are even available to you, and a consultant worth their salt will want to factor that in from the start.

What you can expect from a first chat

The farm visit itself tends to move through a few practical areas. Your production system is the starting point. Stocking rate, approach to calving, whether you're running a system 2 farm or a system 5 farm and what feed supplementation looks like. These details shape which traits are worth chasing in the genetics.

From there, our breeding consultant will usually work through your herd's current genetic profile. If you've been herd testing through LIC or similar, that data becomes a great starting point.

We know you’re keen to shift the conversation towards the gaps and opportunities – we are too!

Whether it's fertility, production, somatic cell count, structural traits, or something else, and how sire selection can address them over the next two to three seasons.

This is also where honest questions help. If you're not sure what a trait abbreviation means, or why a particular BW figure is considered strong, ask. The purpose of the visit is to build your understanding alongside your breeding plan, not just to hand you a sire list.

What we don't do on a farm visit

Unlike that co-operative structures or locked in plans, a farm visit from a World Wide Sires breeding consultant isn't a hard sell on a fixed sire package. Our advisors work across the full range of available genetics, which means we want to chat about your goals, rather than steered toward a predetermined outcome.

If you leave the visit with a plan that doesn't quite make sense for your system, or with more confusion than you arrived with, that's useful information too.

Getting ready to book

Before you book a World Wide Sires sales visit, it pays to have a good idea of your desired herd size and current calving percentage, your most recent herd test summary if available, and your key breeding objectives. You don't need a detailed genetic strategy prepared (that's the job of the visit) but having a clear starting point saves time and gets the conversation to the useful parts faster.

A farm visit from a WWS breeding consultant usually takes an hour or two.

Farmer decision-making and the role of trust

We know good relationships are what drives our sector. Our team of experts are local, knowledgeable, and bring a strong track record of experience within the industry. We’re here to help as much as we can, and like in any good partnership, it begins with working together.

We believe in long-term relationships, and we’ll prove it to you first.

Ready to talk genetics? Book a World Wide Sires sales visit or find your local consultant.

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