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The world's largest and most successful mating programme

Progressive producers in more than 60 countries worldwide have trusted this proven program to design and implement their tailored genetic plan for nearly half a century. 

The mating programme that combines science with cow sense.

Improve Profitability:

Increase the lifetime volume and value of milk produced with emphasis on economically important traits that are scientifically linked to longevity.

Embrace Technology:

The ability to use female genomic data in the mating process and rank the herd on these evaluations allows producers to embrace new commercial technologies and incorporate them into the breeding program.

Manage Risk:

Manage one of the largest “hidden” costs on the dairy, inbreeding, with up to 10 generations of pedigree analysis. With the discovery of new genetic haplotypes and recessives, the ability of the WMS system to avoid carrier matings is critical to animal health and farm profitability.

Make the Best Use of Your Time: 

Genetic information changes rapidly, making it difficult to remain up to date on proof data and pedigrees. Experienced WMS consultants are committed to developing an accurate genetic plan for your dairy, so you can focus on other aspects of your business.

Maximise Your Genetic Investment: 

Customized indexes and sire selection tools tailored to assist the farmer to identify the bulls best suited for the herd, and ensure the semen is used to maximise genetic progress.


The HerdMaxx option of WMS allows mating decisions to be made using pedigree-focused technology. HerdMaxx enhances the mating process for commercial herds focused on limiting inbreeding and recessive traits.

Jeremy Mate Program Testimonial


"World Wide Sires MATE program makes selection of bulls really easy. Our WWS Breeding Representative, Louise Tupoutoa, scored the traits of all the cows in the herd some time ago and the program selects and provides us with first and second choice bulls matched to improve those traits. The WWS heifers coming through now are an example of what the program enables".

Jeremy Coats, lower order share milker, Mataura, Eastern Southland.

Contact Us

If you would like to learn more about WMS and how it can help your herd, send us a message or give us a call. 

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